Wednesday, June 27, 2007

Make Way for TRANSFORMERS: The Game


As a sort of marketing idea and to give movie goers a preview of the upcoming Transformers live action film, Hasbro Inc partnered with Activision to develop and create the Transformers game. The good news is Activation already rolled out the game in retailers starting June 26th. Yah, really. Check out what Will Kassoy, senior vice president of global brand management, Activision, Inc. said:

"TRANSFORMERS: The Game lets you choose your side – Autobots or Decepticons – to either protect or destroy Earth. The game features fully destructible environments, an army of playable characters, split second changes from robot to vehicle form and a storyline that goes beyond the film to include some elements from the property’s long history that will also appeal to Generation 1 fans."

“The Activision team has done an outstanding job of replicating the live-action movie scale and realism into TRANSFORMERS: The Game,” said Jeff Burdeen, Vice President of Digital Media for HPG, the licensing division of Hasbro Inc. “Across the current and next-generation platforms, gamers will have an awesome TRANSFORMERS experience from the amazing vehicle-to-robot changes to the heart-pounding action.”

For console gaming platforms as well as in PC, Activision presents the TRANSFORMERS: The Game, featuring campaigns that let the players choose their fave Autobot or Decepticon characters.

In addition, there are also other versions of the game for exclusive gaming platforms. The TRANSFORMERS: AUTOBOTS and TRANSFORMERS: DECEPTICONS are available for the Nintendo DS, and was developed by Vicarious Visions. Savage Entertainment also developed a Transformers game for PlayStation Portable (PSP) featuring a different game play.

The Entertainment Software Rating Board (ESRB) gave the TRANSFORMERS: The Game “T” (Teen) rating for the Nintendo, PlayStation 2, and PC versions. The PSP versions earned an “E 10+” (Everyone 10 and older – Violence) rating as well as the TRANSFORMERS: AUTOBOTS and TRANSFORMERS: DECEPTICONS for Nintendo DS.

Now get those game pads ready and go to your nearest game shops and get yourself a copy of the Transformer game. As for me, I have to upgrade my Acura parts first and try to get a PC version of this game.

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