Halo 3 Gains More Than 1 Million Preorders

The upcoming Halo 3 first-person shooter (FPS) game has already gained popularity even though the game has not yet been released in the market. In fact, the game is still under development from Bungie Studios exclusively for the Xbox 360 console platform. Halo 3 is the final chapter of the Halo game series. The Halo 3 will be officially launched in game shops all over the U.S., Canada, and Australia, on September 25, 2007, and in Europe in the following day.

The launch of this game is considered as the "entertainment event of the year." Why? It is because Microsoft Corp., the game's publisher has announced that there are more than 1 million preorders of Halo 3 in North America for the Xbox 360. Whoa! How's that? Anyway, this is just a mere commercial strategy done by game retailers to make their customers preorder the game in their store (make some money!).

Bob McKenzie, senior vice president of merchandising at GameStop Corp said: "What we've experienced is nothing short of phenomenal. 'Halo 3' has eclipsed many previous records and will prove to be one of the must-have items of 2007."

Jill Hamburger, vice president of movies and games at Best Buy also said:
"The excitement for 'Halo 3' is incredible. From our preorders online and the buzz we're hearing in our stores, we know this release is going to be one of the biggest entertainment events of the year. We're thrilled to be able to bring it to our customers."

Halo 3 will roll out in retailers in three versions: Standard Edition, Limited Edition and the collectible Legendary Edition.

"This September, 'Halo 3' will push video game entertainment into the forefront of mainstream culture. Teaming up with some of the world's strongest and most recognizable brands is trailblazing new paths and cementing video games as big entertainment on par with major event films, and is a testament to the excitement and anticipation intrinsically linked to 'Halo 3.'" said Chris Di Cesare, director of creative marketing at Microsoft.

Halo 3 could be one of the best selling video games of all time. Watch out till September to find out. While waiting for that, I think I have to find quality Alfa Romeo oxygen sensor on the web for my friend's car. Take some time to check this blog for other gaming updates.